Visual Essentials For Content Creators

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Visual Essentials For Content Creators

Visual Essentials for Content Creators workshop is for journalists and communications professionals interested in building their video and multimedia skills set. This intensive one-week production course focuses on the art and craft of digital storytelling and features hands-on practical skills training.

Communicators seeking a rapid-paced immersive experience in best practices for telling stories on the web with video, photos and data will benefit from this training. Upon completion of this workshop, partipants will have the knowledge and tools necessary to apply their new skill set immediately.

Special Presentation By

The inspiring and captivating Richard Koci Hernandez, UC Berkeley Graduate School of Journalism, Assistant Professor, national Emmy award winning video and multimedia producer, author, and Pulitzer Prize nominee kicks off the workshop by sharing with his valuable insight and techniques on video storytelling that evoke emotion and increase engagement.

Course Overview

You will:

  • Learn effective strategies for story planning, production and delivery using storyboarding.
  • Use a DSLR camera and apply principles for capturing compelling images that captivate audiences.
  • Learn and practice the fundamentals of digital video camera operations and techniques for shooting video.
  • Experience hands-on video production editing using Final Cut Pro X, and create photo slideshows.
  • Gain basic skills for working with spreadsheets and interactive databases.
  • Use open-source data visualizations tools to illustrate complex numerical information.

Leave the training with a new understanding and appreciation of the use of video, photography and data to create engaging content, as well as a new set of skills that will make you a fluent visual media producer.

Who Should Attend?

Ideal for professionals who work as independent online publishers, editorial producers for traditional and new media companies, journalists, communication managers for professional associations, non-profit and government agencies, educators, museums, and corporations that publish print or online material.

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Instructors & Facilitators

Instructors subject to change.

Len De Groot

Richard Koci Hernandez

Richard Koci Hernandez is a UC Berkeley Graduate School of Journalism faculty and a national Emmy award winning video and multimedia producer. His work has appeared in Time, Wired, The New York Times, a National Geographic book and international magazines. He has taught multimedia workshops for Stanford University, National Press Photographers Association, The Southern Short Course, and National Association for Black Journalists, among many others.

Jerry Monti

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$0 USD

10% discount applied to early registrations.

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8:30am - 4:30pm daily

Morning coffee & networking lunch provided.

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UC Berkeley Graduate School of Journalism

121 North Gate Hall, Berkeley, CA 94720

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-This is an introductory online course; no previous podcasting experience is required.

-Ability and willingness to learn new skills and work with new equipment and software.

-Basic computer literacy.

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Contact Person

Alexandre Bui

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Questions & Additional Information

We currently do not offer transfer option between workshops. 

Cancellations must be received in writing by email to

Cancellations made up to 15 days prior to the start of the program registered for will receive a refund of all monies less the $275.00 cancellation fee. We are unable to refund any fees for registrations cancelled within two weeks of the start of training.

Failure to appear for the training will result in forfeiture of the full course fee.

Changes to the registration at anytime are only by approval of Berkeley Advanced Media Institute administration.

The Berkeley Advanced Media Institute reserves the right to cancel or reschedule training due to low enrollment or other unforeseen circumstances beyond the control of Berkeley Advanced Media Institute. In this case, applicants are entitled to a full refund of the program fee.

The Berkeley Advanced Media Institute will advise applicants at the earliest opportunity of changes to schedule program. The Berkeley Advanced Media Institute is not responsible for travel fees, or any expenses incurred as a result of cancelled programs.

If you purchased your class through CourseHorse, then our Refund & Cancellation policy applies to your purchase.

We currently do not offer transfer option between workshops.