Visual Essentials For Content Creators

Course Overview

You may be interested in a similar online course for visual storytelling: Visual Storytelling with Photography

Visual Essentials for Content Creators workshop is for journalists and communications professionals interested in building their video and multimedia skills set. This intensive one-week production course focuses on the art and craft of digital storytelling and features hands-on practical skills training.

Communicators seeking a rapid-paced immersive experience in best practices for telling stories on the web with video, photos and data will benefit from this training. Upon completion of this workshop, partipants will have the knowledge and tools necessary to apply their new skill set immediately.

Special Presentation By

The inspiring and captivating Richard Koci Hernandez, UC Berkeley Graduate School of Journalism, Assistant Professor, national Emmy award winning video and multimedia producer, author, and Pulitzer Prize nominee kicks off the workshop by sharing with his valuable insight and techniques on video storytelling that evoke emotion and increase engagement.

back to top

Course Outcomes

You will:

  • Learn effective strategies for story planning, production and delivery using storyboarding.
  • Use a DSLR camera and apply principles for capturing compelling images that captivate audiences.
  • Learn and practice the fundamentals of digital video camera operations and techniques for shooting video.
  • Experience hands-on video production editing using Final Cut Pro X, and create photo slideshows.
  • Gain basic skills for working with spreadsheets and interactive databases.
  • Use open-source data visualizations tools to illustrate complex numerical information.

Leave the training with a new understanding and appreciation of the use of video, photography and data to create engaging content, as well as a new set of skills that will make you a fluent visual media producer.

back to top

Work Sample

back to top

Who Should Attend?

Ideal for professionals who work as independent online publishers, editorial producers for traditional and new media companies, journalists, communication managers for professional associations, non-profit and government agencies, educators, museums, and corporations that publish print or online material.

back to top

Instructors & Facilitators

Instructors subject to change.

Richard Koci Hernandez

Richard Koci Hernandez is a UC Berkeley Graduate School of Journalism faculty and a national Emmy award winning video and multimedia producer. His work has appeared in Time, Wired, The New York Times, a National Geographic book and international magazines. He has taught multimedia workshops for Stanford University, National Press Photographers Association, The Southern Short Course, and National Association for Black Journalists, among many others. Follow him on Instagram @koci

back to top


$[ts_format_number][/ts_format_number] USD

back to top


8:30am - 4:30pm daily

back to top


UC Berkeley Graduate School of Journalism

121 North Gate Hall, Berkeley, CA 94720

back to top


back to top


  • Comfortable with learning new equipment and software
  • Basic computer literacy and skills
  • Proficiency in English (All instruction is delivered in English)

back to top

Contact Person

Berkeley Advanced Media Institute

back to top

Additional Information

back to top

START DATENot Currently Offered

Upcoming Workshops: