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Berkeley Advanced Media Institute & Berkeley Tableau User Group Present: Lutz Finger

Berkeley Advanced Media Institute & Berkeley Tableau User Group Present: Lutz FingerLutz Finger will present a keynote at Berkeley Advanced Media Institute on March 17th.

Berkeley Advanced Media Institute has partnered with Berkeley Tableau User Group to bring Lutz Finger, renowned data scientist, to Berkeley. He will be presenting a keynote on the future of data and the media industry. All are welcome to attend the free event, but registration is required.

About Lutz:

Lutz Finger is the Director of Data Science at LinkedIn, Data Scientist in Residence at Cornell University and author of the book “Ask Measure Learn”. He is an authority on data analytics and data mining and teaches a course at Harvard Business School about Data-Driven Thinking.

Lutz is a highly regLutz Fingerarded technology executive and a popular public speaker on business analytics. As co-founder and former CEO of Fisheye Analytics, a media data-mining company, he supported governments and NGOs with data insights. Fisheye Analytics was acquired by the WPP group.

Lutz serves as an advisor at several data-centric corporations in the United States and publishes a Forbes Column. He has an MBA from INSEAD, as well as an MS in quantum physics from Technische Universität Berlin (Germany).

Keynote: The Future of Data and the Media Industry

Data is changing our world. Predictions using massive data have not only improved many products, but they have disrupted the media industry. How should the media industry embrace data effectively? The keynote will give answers and an actionable framework. The key messages are:

1) Do not despair – big data is not what you want
Companies often do not need big data. They essentially want small and actionable advice. Some predictions will need big data to surface relevant information, but not all. The key to success for many companies, however, is to enable “data-driven” decision making. Lutz will discuss the steps he has used in starting and developing his own company (later sold to WPP), as well as how he leads LinkedIn’s data science team.

2) The use-cases of big data
Often we think about “data-driven” questions in an abstract vacuum. There is no need. The use cases are clearly defined: from customer segmentation to marketing optimization and recommendation engines. Lutz will map out the ‘universe’ of data-centric questions for the media industry.

3) Data is king
The media industry has data no one else has. It’s not too late to start. We see how many players in the market are trying to get access to data. Media companies have a good chance to position themselves and to take part in the creation of assets that will improve their business.

About the Event

When: Thursday, March 17th, 2016 from 6:15pm to 7:45pm
Where: Banatao Auditorium – Sutardja Dai Hall at UC Berkeley
Admission is free, but seats are limited. Registration is required.

For more information, email Diane Villadsen at dvilladsen@berkeley.edu.

Interested in storytelling with data? Check out our Data Visualization workshop.

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Specializing in digital media training for content creators, journalists, editors, communication professionals, and educators.

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