5 Ways to Tell a Story in 2016
It's been a while since we relied on gathering around the fire to hear a story. People now turn to many forms of digital media to get the information they want to know. Here are 4 important storytelling tools to make use of in 2016:
Producing a video is no longer restricted to big names in the movie industry. Professional cameras and editing software are within reach, not to mention that movie-making machines sit in ...
Stories in Sound with Ben Manilla
December 9, 2015
As podcasting workshop alumna Nadine Sebai describes in the segment above, producing a successful podcast requires a few key ingredients, including a compelling story, narration and natural sounds, but award-winning radio journalist Ben Manilla knows the extra magic needed to bring an audio story to life.
He’s sharing his wisdom on January 7 and 8 in Podcasting: Telling Stories in Sound. The certificate-earning course teaches a group of media professionals how to produce a one-minute ...
The author, Vicki Hammarstedt, was invited to The 19 Million Project that began on 2 November in Rome, Italy as the acting communications lead and executive editor of the summit. These are notes from her experience working together with Mariana Santos, founder of Chicas Poderosas and the director of animation and interactivity at Fusion, plus scores of other insightful people who came together to find innovative ways to raise awareness about the Mediterranean refugee crisis.
Notes From The 19 Million Project
Monday morning, 9 November 2016
It's not magic or witchcraft. With these simple to implement tips, Neil Patel illustrates how to build a loyal audience in an online environment.
Courtesy of: Quick Sprout
September 5, 2014
By Tessa Wegert
What will your verse be? It’s the question Apple asks their customers in their new content marketing campaign, a foray into brand storytelling that’s wholly centered on consumers and is woven into Apple’s commerce platform.
Marketers have long known that involving the audience is a core principle of a good brand story. With their iconic “Think Different” ads, Apple has a history of making users of their products feel remarkable. Their latest effort is no exception. In January, Apple launched “Your ...
May 1, 2014
By Herbert Lui, Published on Contently
Journalists have to engage readers. Their livelihood—literally—depends on it. That’s why they’ve spent decades perfecting the craft of making stories interesting to readers. Content marketing involves a similar challenge: engaging prospects or potential clients by telling stories related to their brand and the things their brand cares about.
Here are a few lessons that content marketers can learn from journalists in order to improve their results:
1. PUT AS MUCH EFFORT INTO THE HEADLINE AS THE REST OF THE ARTICLE
February 26, 2014
By Gary Moskowitz
A few months ago, Bloomberg laid off its theater critic and dismantled its culture desk to focus simply on "luxury." USC's Annenberg School is shutting down its Getty Arts Journalism fellowship program. Harvard's Nieman Fellowship in Arts & Culture Reporting no longer exists. In recent years, the Village Voice fired its film critic and the Washington Post nixed its standalone book reviews section. The great film critic Roger Ebert of the Chicago Sun-Times passed away last spring. ...
August 15, 2013
By Vicki Hammarstedt
Twelve years go by quickly.
Launched in 2001, Berkeley Advanced Media Institute has been recognized as one of the world's premier multimedia training centers, providing journalists from around the world with the skills necessary to tell stories on new media platforms. Through our workshops and online tutorials, we've had the great privilege of training thousands of reporters, editors and other communications professionals on how to tell stories through video, photography, with data, via social media networks and more. Just ...
May 9, 2013
By Mitzi Mock
Every June we host a two-week Multimedia Storytelling Institute designed to equip journalists, educators and other communications professionals with the skills they need to produce and distribute their own multimedia projects. For those hoping to learn new storytelling tools, the prospect of dedicating two weeks to a workshop can be both thrilling and daunting. On one hand it’s a chance to step away from your regular work life to develop new creative media skills. On the other hand, committing the time ...
Visual communications expert Alberto Cairo shares his slideshow presentation on the art of infographics.
Presentation at Berkeley, May 4th, 2013 by Alberto Cairo