September 5, 2014
By Tessa Wegert
What will your verse be? It’s the question Apple asks their customers in their new content marketing campaign, a foray into brand storytelling that’s wholly centered on consumers and is woven into Apple’s commerce platform.
Marketers have long known that involving the audience is a core principle of a good brand story. With their iconic “Think Different” ads, Apple has a history of making users of their products feel remarkable. Their latest effort is no exception. In January, Apple launched “Your ...
May 1, 2014
By Herbert Lui, Published on Contently
Journalists have to engage readers. Their livelihood—literally—depends on it. That’s why they’ve spent decades perfecting the craft of making stories interesting to readers. Content marketing involves a similar challenge: engaging prospects or potential clients by telling stories related to their brand and the things their brand cares about.
Here are a few lessons that content marketers can learn from journalists in order to improve their results:
1. PUT AS MUCH EFFORT INTO THE HEADLINE AS THE REST OF THE ARTICLE
February 26, 2014
By Gary Moskowitz
A few months ago, Bloomberg laid off its theater critic and dismantled its culture desk to focus simply on "luxury." USC's Annenberg School is shutting down its Getty Arts Journalism fellowship program. Harvard's Nieman Fellowship in Arts & Culture Reporting no longer exists. In recent years, the Village Voice fired its film critic and the Washington Post nixed its standalone book reviews section. The great film critic Roger Ebert of the Chicago Sun-Times passed away last spring. ...
August 15, 2013
By Vicki Hammarstedt
Twelve years go by quickly.
Launched in 2001, kdmcBerkeley has been recognized as one of the world's premier multimedia training centers, providing journalists from around the world with the skills necessary to tell stories on new media platforms. Through our workshops and online tutorials, we've had the great privilege of training thousands of reporters, editors and other communications professionals on how to tell stories through video, photography, with data, via social media networks and more. Just as rewarding, we've ...
May 9, 2013
By Mitzi Mock
Every June we host a two-week Multimedia Storytelling Institute designed to equip journalists, educators and other communications professionals with the skills they need to produce and distribute their own multimedia projects. For those hoping to learn new storytelling tools, the prospect of dedicating two weeks to a workshop can be both thrilling and daunting. On one hand it’s a chance to step away from your regular work life to develop new creative media skills. On the other hand, committing the time ...
Visual communications expert Alberto Cairo shares his slideshow presentation on the art of infographics.
Presentation at Berkeley, May 4th, 2013 by Alberto Cairo
April 30, 2013
Google's Daniel Sieberg at the Complexity and Context Data Journalism Symposium on May 4, 2013.
On May 4, 2013 kdmcBerkeley we will be posting live highlights from our data journalism symposium.
Follow our storify and share your thoughts on Twitter with hashtag #kdmcData.
April 18, 2013
By Mitzi Mock
We’re only two weeks away from our data journalism symposium. Have you registered, yet?
In the meantime, we’ve been checking in with our symposium speakers, who are giving us a preview of their presentations and offering their musings on the field of data visualization. Earlier this week we spoke to Code for America’s Catherine Bracy. Today we spoke with University of Miami communications professor Alberto Cairo. He is a visual communications expert and the author of The Functional Art: an Introduction to Information ...
April 12, 2013
By Mitzi Mock
We can't wait for our data journalism symposium next month. We have a great line up of speakers, and over the next couple weeks we will be giving you a chance to get to know a few of them. This week we spoke to Catherine Bracy of Code for America (CfA). Before joining CfA, Catherine worked for Harvard's Berkman Center for Internet & Society and helped lead the Obama campaign's technology office in San Francisco.
Q: Tell us a little bit about CfA ...
March 20, 2013
By Mitzi Mock
Anyone who follows our blog knows how much we champion data journalism. We teach workshopson it, create online tutorials, and even build tools to support reporters who want to incorporate data visualization in their work. Part of our enthusiasm comes from the huge changes we’ve seen in the availability of data, as well as the explosion in apps to extract and communicate important information from it.
Still, all of this growth has come with its own set of challenges and implications. How, as ...